Philip Morris-promoted AI tool allegedly steered EU tobacco consultation responses against stricter rules

Philip Morris International reportedly promoted a "Your Voice Your Choice" tool that allegedly generated first-person responses to an EU call for evidence on tobacco regulation. Investigators reportedly linked hundreds of submissions to it and found it largely steered users toward arguments against stricter rules, sometimes adding points they had not selected.

What this means for youAI writing tools can shape public consultations, which governments use to gather views on new rules. Officials may need to check whether responses reflect what real people chose. If you use a tool to write a submission, read the final text and remove anything you did not intend to say.