Jul 28, 2017Confirmed
UK High Court Found Sky Betting & Gaming Unlawfully Used Automated Profiling and Targeted Marketing to Exploit a Recovering Problem Gambler
Rogue: Caused harmAI loose in the worldData exfiltrationDERIVED
Approved by person, Oct 11, 2026. How entries are approved
In the UK, the High Court found that Sky Betting & Gaming unlawfully used automated profiling and targeted direct marketing to pursue a recovering problem gambler from July 28, 2017 onward without valid consent. Sky reportedly treated him as a high-value customer despite addiction indicators.
What this means for youIf you use online betting or gaming sites, you can ask them what data they hold about you and how it is used for marketing, and you can opt out of direct marketing. Regulators and courts are now holding firms to consent rules for automated profiling, which can affect vulnerable customers.
Sources
- AI Incident Databasehttps://incidentdatabase.ai/cite/1428
Data from the AI Incident Database (incidentdatabase.ai), licensed CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/). McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. IAAI-21.
Source data license: CC BY-SA 4.0 (database). Report contents keep their own rights; reports.text, submissions, images and videos are excluded from the data license.
rogue:R4
Covered by snapshot 45
da93f03b406f409940d0a6ef47b526607f82ebf457d98f69299b88aceede576a
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