Oct 25, 2025Confirmed
Deepfake videos of celebrities reportedly used to sell honey supplements as Alzheimer's treatments
AI loose in the worldImpersonationDERIVED
Approved by person, Oct 11, 2026. How entries are approved
Beginning around October 2025, a campaign reportedly used AI-generated videos and cloned voices of public figures such as Bill Gates, Sanjay Gupta, Anderson Cooper and Bruce Willis to market honey-based supplements as Alzheimer's and dementia treatments. Consumers reported continuing charges, unwanted shipments and difficulty getting refunds.
What this means for youFake videos and voices of trusted people are being used to sell health products, so a familiar face is not proof of an endorsement. Check any health claim with your doctor, and read the cancellation terms before buying.
Sources
- AI Incident Databasehttps://incidentdatabase.ai/cite/1564
Data from the AI Incident Database (incidentdatabase.ai), licensed CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/). McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. IAAI-21.
Source data license: CC BY-SA 4.0 (database). Report contents keep their own rights; reports.text, submissions, images and videos are excluded from the data license.
Covered by snapshot 45
da93f03b406f409940d0a6ef47b526607f82ebf457d98f69299b88aceede576a
This entry is record number 2319. It has not been edited since it was approved; the hash above would not match if it had. How to verify