Jun 17, 2026Confirmed
Purported AI-generated ads reportedly used Lee Ji-hye's likeness to falsely promote food and clothing products
AI loose in the worldImpersonationDERIVED
Approved by person, Oct 11, 2026. How entries are approved
Purported AI-generated advertisements reportedly circulated online using the likeness of South Korean singer and broadcaster Lee Ji-hye to promote food and clothing products. She reportedly said she had no connection to them and warned followers not to click links or buy. No confirmed consumer losses were identified.
What this means for youFake endorsements made with AI can make a familiar face seem to back a product it has nothing to do with. Before buying from an ad, check the person's own official accounts to see whether they actually promote it.
Sources
- AI Incident Databasehttps://incidentdatabase.ai/cite/1551
Data from the AI Incident Database (incidentdatabase.ai), licensed CC BY-SA 4.0 (https://creativecommons.org/licenses/by-sa/4.0/). McGregor, S. (2021) Preventing Repeated Real World AI Failures by Cataloging Incidents: The AI Incident Database. IAAI-21.
Source data license: CC BY-SA 4.0 (database). Report contents keep their own rights; reports.text, submissions, images and videos are excluded from the data license.
Covered by snapshot 45
da93f03b406f409940d0a6ef47b526607f82ebf457d98f69299b88aceede576a
This entry is record number 2118. It has not been edited since it was approved; the hash above would not match if it had. How to verify